During the National Day Golden Week, China's domestic consumption market has reached a peak. In addition to the traditional consumption booms in tourism and catering, various practical and distinctive bag products have also become "new favorites" for citizens' travel, shopping, and corporate promotions, thanks to their wide scenario adaptability and high cost-effectiveness. Among them, categories such as Nonwoven Bags, Shopping Bags, and Laptop Briefcases have seen a significant year-on-year growth in sales, demonstrating strong market vitality.
In major business districts and supermarkets, driven by both the festive atmosphere and consumer demand, Shopping Bags have become a "must-have" for citizens to purchase holiday supplies. Many supermarkets have launched customized Shopping Bags printed with National Day-themed patterns. These bags not only facilitate consumers in carrying snacks, gifts, and other items but also convey a festive atmosphere through vivid holiday elements. The frequency of daily restocks has increased by 2-3 times compared to usual days. At the same time, as the concept of environmental protection continues to take root, Nonwoven Bags, with their reusable and biodegradable features, have become high-quality alternatives to traditional plastic bags.
A number of chain supermarkets have also launched the activity of "free Nonwoven Bag with minimum consumption," further boosting their usage rate. The maximum number of daily giveaways has exceeded 1,000, contributing to the implementation of green consumption concepts during the holiday.
For citizens who choose short-distance travel or stay-at-home leisure, the demand for functional bags remains strong. In scenarios such as urban peripheral camping and picnics, the "outdoor portable combination" consisting of Cooler Bags, Wine Bags, and Lunch Bags is highly popular. Cooler Bags can maintain the low temperature of ingredients and drinks for a long time, meeting the fresh-keeping needs of family picnics; exquisite Wine Bags have become the first choice for many consumers to carry red wine and sparkling wine, and when paired with National Day-themed decorations, they add a sense of ritual to outdoor gatherings. Meanwhile, simple-designed Lunch Bags, with their lightweight and easy-to-carry advantages, have become practical items for office workers during short holiday trips or home meal preparations. Data from an e-commerce platform shows that the sales of such functional bags increased by 45% year-on-year in the first three days of the National Day holiday.
Beyond the personal consumption sector, corporate promotion scenarios have also driven the growing demand for characteristic bags. To seize the National Day marketing opportunity, many brands have used Promotional PVC Bags as holiday benefits. With their transparent material combined with brand logos and National Day elements, these bags possess both practicality and promotional effects, becoming an "extra surprise" for consumers when shopping during the holiday. At the same time, as some workplace professionals opt for the model of "working + short-distance travel" during the holiday, the demand for Laptop Briefcases has also increased. The sales of a number of laptop briefcases that balance business texture and portable design have grown by 30% month-on-month, meeting the dual scenario needs of workplace professionals for "work + leisure."
It is worth noting that in the festive consumption boom, bag products that combine environmental protection attributes and scenario adaptability are more favored. For instance, reusable Nonwoven Bags and Cotton Canvas Bags have become the "daily first choice" for many consumers. With their soft material and high customization potential, Cotton Canvas Bags are not only used for daily shopping but also have become "fashion items" for young people to match their holiday outfits. Industry insiders stated that the bag boom in the National Day consumption market not only reflects consumers' demand for practical and personalized products but also embodies the further integration of environmental protection concepts and scenario-based consumption trends. In the future, bag products that combine functionality and green attributes are expected to continue dominating the mainstream market.
